You must be familiar with the world’s leading toy brands such as Mattel or Funko, but I dare you to name one toy manufacturing company from Indonesia. Well, chances are none comes to mind. That is one of the reasons that drove Win Satrya to establish the first ever Indonesia own toy production house in Tegal, Central Java.
Starting from his personal hobby in collecting toys, back in 2008 Win Satrya decided to establish Plastic Culture, the largest offline and online distributor and retailer that provides one of the largest selections of cutting edge designer toys in Indonesia. Plastic Culture even managed to have its own offline store at one of the biggest malls in Jakarta, Grand Indonesia. Unfortunately, it was not without its bumps, Plastic Culture went bankrupt in 2013. Equipped with the knowledge, some savings, his unwavering passion and of course a new vision, Win Satrya found a new beginning.
Introducing Museum of Toys (MoT), an extraordinary toy museum that houses collections of designer toys from local and international toy designers (15,000 toys as of now!) that also serves as a creative platform to inspire local artists and creators to create and showcase their own creations to the whole world. Ever since it’s founded and officially operated in 2019, MoT continues on presenting amazing artworks to date.
MoT has Indonesia in its mind. MoT tries to put forward and prioritize all of Indonesia’s finest every step of the way. Locally crafted, their own toy products have a signature sign, “proudly made in Indonesia” written across the bottom surface of their products. MoT doesn’t stop there, they also provide a home to support and encourage local creators to put out their high quality artworks.
Inspired by Indonesia’s own endangered Orangutan, deforestation, and other environmental issues, MoT just collaborated with Gilang Ayyobi from Precious Junkz in presenting an exhibition by 69 talented local artists from all over Indonesia’s archipelago, titled “The Habitat: Where Namue Lives.”
Created by Gilang Ayyobi, Namue serves as the exhibition mascot in the form of Orangutan. This exhibition acts as an effort to showcase the local creations to the eye of the world and a soft call to action for young generation to start caring about these urgent environmental issues.
Due to the same vision to change Indonesia for the better through arts, The Habitat: Where Namue Lives is supported by BCA and Borneo Orangutan Survival Foundation. This major collaboration is also supporting UMKM FEST and #BANGGALOKAL, an initiative fronted by BCA in supporting micro to small and medium-sized local enterprises to contribute in economic growth.
Fun fact: Indonesia’s creative economy has played a big role in increasing Indonesia’s economic growth. According to the data curated by Badan Pusat Statistik in 2017, fashion, craft, and culinary industries are the three sectors that brought a huge contribution to Indonesia’s gross domestic product, with fashion contributing 41,4%, culinary 17,6% and craft almost 15%.
Not only strengthened its position among the local market, MoT casted a far and wider network. Recently, MoT and Art Toy Gama Collective collaborated with Spanish artist on their exhibition titled “Happy Toygether” that was held from March 28th to April 11th 2021 at Ashta District 8.
The Habitat: Where Namue Lives and “Happy Toygether Exhibition Vol.2 '' are currently being displayed at Ashta District 8, SCBD, until 13Th June 2021. Don’t miss it!
Executive Content Writer:
Content Editor:
Cavin T. & Sesa Wulandari / Kolaku.co
Creative Team:
Jasmine Surkatty, Art Director
Amanda Dian, Co-creative Lead
Kharen Chandra, Illustrator
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